Lael-Anne Ross

Where did we come from? How did we wander so far away from where we started?

In the wake of Balenciaga’s latest controversies, I wondered how such a prestigious fashion house would become the shock-factor-streetwear brand. I developed an ad campaign around the retelling of Cristóbal Balenciaga’s values, which built the brand on authenticity rather than flashy selling points. This was a mockup video of the campaign using AI to generate Balenciaga’s voice over.