Lael-Anne Ross

Blending the virtual and real world, Break the 4th Wall is a campaign that aims to encourage the younger generation to build community through shared interests that translate to real life.

This was a project that required us to create authentic connections with consumers. Our approach was to create a live event that would happen simultaneously online so that it would be accessible for those unable to attend in-person. The event promotes and encourages Fortnite users to explore not only the Battle Royale feature but also the Creative Mode, where many young artists make and publish their art.