Lael-Anne Ross

A social awareness campaign designed to bring life to the story of a tyre.

This was a part of a brand audit that looks for opportunities to improve the company’s social initiatives. The campaign was centred around educating people on the microplastic pollution created when tyres are improperly disposed of. By creating the ‘Tyre Funeral Home’ and personifying the tyre’s journey, we created quirky branding opportunities for Michelin to explore.