Brand Strategy | Intangience

I contribute to the brand strategy and market positioning for Intangience, the bestselling book by advertising executive Ernie Ross. My work focuses on translating the philosophy of Intangience into a cohesive brand presence across digital platforms, events, and media communications. My role includes supporting the development of messaging, visual identity, and promotional strategy surrounding the book and its associated initiatives. The objective is to communicate the core premise of Intangience, placing human connection, empathy, and intangible values at the centre of brand building, while expanding its visibility to new audiences through strategic storytelling and market positioning.