Uni Highlights✨

During my Bachelor of Design (Honours) in Advertising at OCAD University, I developed campaign concepts and design solutions across brand strategy, experiential marketing, and product development. My work includes Jam Outside, a Spotify campaign addressing urban loneliness through shared music experiences, and a Michelob Ultra billboard concept centred on the emotional connection between physical activity. I also worked on a full brand book and campaign strategy for Nourish Happy, a culinary business, where our team developed brand assets and a digital campaign designed to grow the company through earned media and storytelling. Alongside campaign development, I explored sustainable packaging design through a prototype product set created for The Body Shop. The concept focused on efficiently packaging three essential oil units within a single structure using sustainable materials, demonstrating how thoughtful packaging can reduce material waste while maintaining product presentation.